Marketing

Functions

Each function groups job families with their career ladders.

Skills

The skills this area’s roles ask for most.

• Web analytics4 roles
• Paid media3 roles
• Marketing attribution2 roles
• Brand strategy2 roles
• Campaign management2 roles
• Market research2 roles
• Product messaging2 roles
• Content marketing2 roles
• Copywriting2 roles
• SEO2 roles
• Competitive analysis1 role
• Spreadsheet analysis1 role